The Reasons Podcasting Can Be a Great Marketing Tool

The podcasting world is growing every year. Millions of people are starting to listen to podcasts as they are convenient. You can almost listen to a podcast anywhere, the laundry mat, library, driving, and so much more. Not only can you have your voice and opinions heard, but you can also use podcasting as a marketing tool to make your business thrive. You must be wondering how do I do that? Well, I am here to tell you that a podcast can enhance your business in wonderful ways. Starting a podcast is a great marketing tool to get recognition, build a community, gain credibility and so much more. Below I have gathered the two main reasons podcasting can be a great marketing tool. 

Get your Podcast Episodes Exposed on Different Platforms 

Podcasting has various distribution outlets, this allows your podcast to reach more listeners and make you more visible. More listeners ultimately increase the chance for people to subscribe to your podcast. Below are some of the platforms you can distribute your podcast to gain a wide variety of listeners.

  • Apple Itunes, 
  • Spotify, 
  • Google Podcast
  •  RadioPublic
  • Stitchers
  • Overcasts
  • Podbean
  • Anchor
  • Breaker
  • Pocket Casts
  • Castbox

Build a Community

Podcasting can help you build a significant community. With every episode, your listeners will be able to get to know you and your business. Creating long-lasting relationships with your listeners is a great way to market your brand or business. Your audience has to listen, like, and connect to trust you. Let them get to know the true you, that way you are relatable. 

Establishing credibility is a great way to market your business as your listeners are most likely to purchase something from you because they trust your opinion. Giving practical advice and tips on your podcast is one of the ways to connect with listeners and gain credibility. 

Why not be apart of the rising podcast world, it’s easy and affordable to start. Use podcasting to market your business! Let me know in the comments below if you are using your podcast to market your business.

Power on Podcaster,

Lyssa

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